Beyond the Basics: Level Up Your Local SEO with Google Business Profile Attributes

Introduction:

You’ve claimed your Google Business Profile (formerly Google My Business), nailed your NAP citations, and are racking up those stellar reviews. That’s great! But are you leaving local SEO opportunities on the table? Today, we’re diving into a lesser-known but powerful tool in your local SEO arsenal: Google Business Profile attributes.

What are attributes?

In essence, attributes are special tags that provide additional details about your business. They help paint a more complete picture for potential customers, highlighting the unique features and services you offer. Think of them as little snippets of information that answer common questions people might have about your business, even before they click on your profile.

• Examples of attributes include:
  • “Curbside pickup”
  • “Outdoor seating”
  • “Women-led”
  • “Black-owned”
  • “Accepts credit cards”
  • And many more!

Why attributes matter for local SEO

You might be wondering, “Okay, attributes sound helpful for customers, but how do they impact my local SEO?”

The answer lies in visibility. Google uses attributes to refine search results, ensuring that the most relevant businesses appear for specific queries.

• Let’s say someone searches for “restaurants with outdoor seating near me.” Businesses with that attribute are far more likely to pop up in those results.
• Attributes essentially help Google categorize your business more precisely, increasing the chances of matching you with the right searches.

How to add and manage attributes

Ready to harness the power of attributes? Here’s how:

1. Log into your Google Business Profile: Navigate to your profile dashboard.
2. Edit your profile: Look for an “Edit Profile” button or similar.
3. Find the “Attributes” section: This might be under a “More” tab or within the general info section.
4. Browse and select: Google will provide a list of relevant attributes based on your business category. Check the boxes next to the ones that apply to you.
5. Save your changes: Don’t forget to hit save!

• Remember, you can always go back and update your attributes as your business evolves!

Pro tips for maximizing the impact of attributes

• Industry-specific attributes: Look for attributes that are particularly relevant to your industry or niche. This helps you connect with a more targeted audience.
• Customer experience: Use attributes to set clear expectations. This reduces confusion and enhances the customer experience.
• Keep them updated: Make sure your attributes accurately reflect your current offerings.

Conclusion:

Small tweaks can lead to big wins in local SEO. Don’t overlook the power of attributes in making your business stand out and attract more local customers. Take a few minutes to review your Google Business Profile and make sure you’re taking full advantage of this valuable feature!

• Need help optimizing your Google Business Profile or your overall local SEO strategy? BoostLocal is here to help! Contact us today for a free consultation.

Remember: The specific instructions for adding and managing attributes might vary slightly depending on the interface updates Google makes. If you encounter any difficulties, don’t hesitate to reach out to us or consult Google’s official help resources.